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30-Day AI Content Creation Calendar for TikTok, Instagram, YouTube

Build a 30-day AI content creation calendar with prompts, cadence, KPIs, and scheduling across TikTok, Instagram, and YouTube. Start now with Viralfy.

Gabriela Holthausen
13 min read
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ai content creation is no longer a nice-to-have—it’s the engine of modern social growth. With short-form video accounting for the majority of platform reach and watch time, brands that plan content sprints win. According to industry reports, short-form formats drive higher engagement than any other type, and YouTube, TikTok, and Instagram remain the top discovery channels for consumers. A structured 30-day plan can 2–3x output without sacrificing quality, especially when powered by AI prompts and a ruthless focus on KPIs.

In this guide, you’ll build a 30-day content calendar tailored to TikTok, Instagram, and YouTube—complete with battle-tested prompts, posting cadence, KPI targets, and a scheduling workflow. You’ll also learn how to run an instagram profile audit, perform competitor analysis social media, optimize titles and thumbnails, and write viral video scripts and tiktok hooks that stop the scroll.

AI Content Creation Foundations: Personas, Audits, and Competitors

Define Your Audience Persona

A clear audience persona ensures your social media content strategy speaks directly to the right people.

  • Demographics: Age, location, creator vs. consumer, device usage
  • Psychographics: Pain points, aspirations, objections
  • Content preferences: Entertainment, education, transformation
  • Buying signals: Comments, saves, DMs, clicks, watch time

Example Persona

  • Name: “Growth-Minded Creator Chloe”, 27, US-based
  • Goals: Grow on TikTok and Instagram, monetize YouTube
  • Frictions: Inconsistent posting, low hook strength, unclear niche
  • Content that resonates: Quick wins, checklists, behind-the-scenes, tool stacks

“If you try to resonate with everyone, you’ll connect with no one. Niche clarity is the growth multiplier.”

Instagram Profile Audit: 20-Minute Checklist

An instagram profile audit surfaces quick wins that compound performance.

  1. Identity: Is the handle consistent across platforms? Is the name searchable?
  2. Bio: Value proposition in one line + proof (metrics/testimonial) + CTA
  3. Highlights: Funnel-focused (Start Here, Tutorials, Proof, Offers)
  4. Grid: First six posts show variety across pillars (education, proof, community)
  5. Reels: Strong cover text, clear hook, descriptive captions, relevant hashtags
  6. Link: Single link with UTM tracking to measure traffic

Pro tip: Use title optimization in Reels covers and captions to improve discoverability. Keep primary keywords in the first 80 characters.

Competitor Analysis Social Media: Learn, Don’t Copy

Run a weekly scan of 5–7 top accounts in your niche across TikTok, Instagram, and YouTube.

  • What hooks dominate their top 10 posts?
  • Post length, format, and editing style
  • Posting cadence and best-performing time blocks
  • CTA style (comments, saves, clicks) and offer positioning
  • Community management: How fast do they reply? What questions repeat?

Tag each finding with a hypothesis. Example: “Shorter cuts (<9s) with a bold on-screen promise outperform longer clips.” Test that in your next sprint.

“Competitors are free R&D. Your job is to decode patterns, then out-execute with superior relevance.”

Design Your 30-Day Content Calendar and Posting Cadence

Recommended Cadence by Platform

Balance consistency with capacity. Here’s a baseline cadence that scales results while preserving quality.

PlatformFormat FocusFrequency (30 days)Time Blocks (local)
TikTokShort-form vertical (9–20s)20–24 posts11am–1pm, 6–9pm
InstagramReels + Carousels + Stories16–20 posts + daily Stories11am–1pm, 5–8pm
YouTubeLong-form (6–12 min) + Shorts4 long + 8–12 Shorts12–3pm (long), 5–8pm (Shorts)

These slots reflect commonly cited engagement windows; validate against your audience analytics and local behavior. For reference on broad social usage and platform penetration, see the Pew Research social media fact sheet.

Content Pillars (Pick 3–5)

  • Education: How-to, frameworks, checklists
  • Transformation: Before/after, case studies
  • Proof: Testimonials, screen shares, metrics
  • Opinion: Hot takes, debunks, trends
  • Community: Q&A, duet/stitch, collaborations

Create 2–3 recurring series under each pillar to simplify ideation.

30-Day Structure Overview

  • Weeks 1–2: Volume and discovery (hooks testing on TikTok/IG Reels + YouTube Shorts)
  • Weeks 3–4: Depth and conversion (long-form YouTube, carousels with CTAs, lead magnets)
  • Daily: Stories (5–7 frames) for nurturing, polls, and behind-the-scenes

“Your calendar is a hypothesis engine. Measure by learning per post, not just likes per post.”

Prompt Library: Viral Video Scripts, TikTok Hooks, Titles, Captions

TikTok Hooks That Stop the Scroll

According to TikTok’s own creative guidance, grabbing attention in the first three seconds is critical. Review their recommended practices in TikTok’s creative best practices.

Use these hook templates in your next batch:

  1. “I wasted $X on [tool/strategy] so you don’t have to—here’s what worked instead.”
  2. “3 mistakes killing your [niche] growth in 2025 (and fast fixes).”
  3. “If I started from zero today, I’d do this for 30 days.”
  4. “Everyone says [trend]; here’s the data that disagrees.”
  5. “Stop scrolling if you want [specific outcome] in 7 days.”
  6. “I asked AI to build [result]—here’s what surprised me.”
  7. “This 10-second test shows if your [content/offers] will convert.”
  8. “Don’t post another Reel until you see this.”
  9. “Steal this [framework] to double your watch time.”
  10. “The one thing top creators do differently (it’s not editing).”

Pair hooks with on-screen text and immediate motion in the first 1–2 seconds.

Viral Video Scripts (Short-Form Framework)

Use this 5-part structure for TikTok/IG Reels/YouTube Shorts (9–20 seconds optimal for TikTok; 12–30 seconds for Reels):

  1. Hook (0–2s): Outcome or curiosity gap
  2. Context (2–4s): Who it’s for + why it matters
  3. Value (4–12s): 1–2 punchy tips or steps, on-screen captions
  4. Proof (12–16s): Quick example, metric, or mini demo
  5. CTA (16–20s): Comment keyword, save, follow, or link-in-bio

Example script for a creator coach: “Stop wasting an hour scripting. I ask AI for 10 hooks in 30 seconds like this. Use: ‘Give me 10 hooks for [niche] with 7-word max and curiosity gap.’ Comment ‘HOOKS’ and I’ll DM my full prompts.”

Title Optimization and Long-Form Prompts (YouTube)

YouTube performance hinges on title/thumbnail clarity and viewer retention. Review Google’s guidance on titles and thumbnails that get clicks.

Title frameworks:

  • Outcome + Specificity: “Grow 0–10k subs in 60 days (exact plan)”
  • Problem → Payoff: “Your Shorts get views, not subs—fix the bridge content”
  • Number + Niche: “7 beginner mistakes killing faceless channels”

AI prompt for 10 title variations:

  • “Generate 10 YouTube titles under 60 characters targeting [keyword], each with a curiosity gap and unique angle. Include a data-backed option.”

Retention prompt:

  • “Outline a 10-minute video with 8 beat points, including an open loop at minute 1:30 and a mid-roll proof segment at minute 4.”

Instagram Caption and Carousel Prompts

Caption framework:

  • First line: Bold promise or contrarian take
  • Body: 3 bullets with micro-steps
  • CTA: “Save for later + comment ‘PLAN’ for the checklist”

Carousel prompt:

  • “Create a 7-slide carousel titled ‘30-Day Content Calendar’. Slide 1: promise; slides 2–6: steps; slide 7: CTA. Add concise, punchy copy (<12 words each slide).”

If you want to speed this up, batch-generate hooks, scripts, titles, and captions with a specialized AI workflow. Mid-sprint, you can create content with AI to produce variations, then select winners based on early KPI signals.

Scheduling & Automation: Workflow That Scales

End-to-End Post Scheduling

A simple but robust pipeline:

  1. Ideation: 10–20 prompts per pillar; prioritize by expected impact
  2. Scripting: Convert winners into short scripts and shot lists
  3. Production: Batch record 10–15 videos in 2 hours; keep lighting and framing consistent
  4. Edit: Tight first 3 seconds, on-screen captions, punchy cuts
  5. Metadata: Title optimization, keyword-rich descriptions, strategic tags
  6. Upload & post scheduling: Queue to optimal time blocks per platform
  7. Monitor: First 24 hours are diagnostic; iterate hook and thumbnail if needed

Tooling note: Use a platform that connects ideation, generation, and scheduling. Compare options and pick one aligned with your team size and channels. To understand pricing and features, explore the Viralfy platform plans before you scale.

Asset Management and Versioning

  • Naming: YYYYMMDD_platform_topic_v1.mp4
  • B-Roll/Audio: Organized by theme and license
  • Versioning: Keep v1/v2 for A/B tests (hook text, first 3s edit)
  • UTM links: utm_source=tiktok&utm_medium=social&utm_campaign=30day_sprint

Collaboration and Approvals

  • Roles: Strategist (calendar), Creator (talent), Editor (post), Analyst (KPI)
  • SLA: 24-hour turnaround on script notes; 48 hours for final edit
  • Feedback: Centralized comments; track change requests to limit version creep

When you need fresh variations or platform-specific edits, spin up templates inside a viral content creation tool so you’re not reinventing the wheel each week.

KPIs and Analytics: Measure What Matters

KPI Map by Platform

Link metrics to goals. Discovery content optimizes for reach and consumption; conversion content optimizes for actions.

PlatformDiscovery KPIsDepth/Conversion KPIs
TikTok3s views, average watch time, completion rate, sharesProfile visits, follows, link clicks
InstagramReach, Reels plays, saves, sharesProfile visits, DMs, link clicks, story taps
YouTubeCTR, average view duration (AVD), retention at 30s/60sSubs per video, end-screen CTR, link clicks

Benchmarks vary by niche, but aim for:

  • TikTok: 35–50% completion on 9–15s clips
  • Instagram Reels: Save rate >4%, shares >2% on discovery posts
  • YouTube: CTR 5–8%, AVD 35–50% on 8–12 minute videos

For broader context and yearly trends, consult the latest Hootsuite Social Media Trends and category benchmarks from reputable industry sources.

30-Day KPI Targets and Learning Plan

  • Week 1: Test 20 hooks; pick top 5 based on completion rate (TikTok) and saves (Instagram)
  • Week 2: Double down on winning angles; test two YouTube titles per long-form video
  • Week 3: Introduce a mid-funnel lead magnet; measure profile visits → link clicks
  • Week 4: Conversion push; optimize CTAs and cross-channel retargeting

A/B testing checklist:

  • Hooks: First 3 seconds—text and motion
  • Thumbnails: YouTube faces vs. text-only; contrast and clarity
  • Titles: Outcome-first vs. curiosity-led
  • Captions: Single-CTA vs. dual-CTA

YouTube’s documentation emphasizes clarity and relevance; align your tests with their best practices in YouTube Help.

A Practical 30-Day Calendar (Example)

Below is a sample plan for a creator-educator brand. Adjust to your persona and capacity.

WeekTikTok (4–6 posts)Instagram (4–5 posts + Stories daily)YouTube (1 long + 2–3 Shorts)
1Hook tests: 6 angles across 3 pillars2 Reels + 1 carousel (audit checklist)Long: “30-Day Plan”; Shorts: 2 hook tests
2Double down on top 3 hooks2 Reels + 1 carousel (case study)Long: “Title/Thumb System”; Shorts: 3 angles
3Stitch/duet with authority accounts1 Reel + 2 carousels (lead magnet)Long: “AI Workflow”; Shorts: 3 repurposes
4Community prompts + behind-the-scenes2 Reels + 1 carousel (offer/CTA)Long: “Q&A”; Shorts: 2 highlights

Daily Stories: Polls (Mon), FAQ (Wed), BTS (Fri), offers (Sun). Maintain 5–7 frames/day.

Content Ideas by Pillar

  • Education: “7 hooks that add 10 seconds watch time”, “How to run a 15-min instagram profile audit”
  • Transformation: “From 0 to 10k followers in 28 days—what changed”
  • Proof: “We A/B tested 12 titles; this format won by 61% CTR”
  • Opinion: “Stop copying MrBeast—do this instead for your niche”
  • Community: “Reacting to your Reels; live edits”

Real Use Cases Across Industries

DTC Skincare Brand

  • Goal: UGC-style trust and conversions
  • Plan: 5× TikTok per week showing routines, textures, dermatology tips; IG carousels with routine checklists; 1× YouTube long-form per week (derm interview)
  • KPIs: TikTok shares and profile visits; IG saves; YouTube subs per video
  • Result: 2.3× week-4 revenue from link-in-bio after optimizing hooks and CTAs

SaaS Startup (B2B)

  • Goal: Top-of-funnel education, mid-funnel demos
  • Plan: Short-form explainers, competitor comparison carousel, weekly YouTube demo; LinkedIn repurposes from YouTube chapters
  • KPIs: YouTube watch time, demo link clicks; IG saves; TikTok completion rate
  • Result: 38% increase in demo bookings after switching to outcome-led titles

Creator-Educator

  • Goal: Sell templates and courses
  • Plan: 6 TikToks weekly testing tiktok hooks; IG Reels + carousels; 1–2 YouTube long-form tutorials
  • KPIs: Product page clicks, e-mail signups, comment keyword replies
  • Result: 3.1× revenue lift by week 4 driven by better title optimization

Local Restaurant

  • Goal: Foot traffic and delivery orders
  • Plan: TikTok behind-the-scenes, chef POVs, limited-time offers; IG Stories daily, Reels of menu items; YouTube Shorts compilations
  • KPIs: Story taps forward, DMs, link clicks; coupon redemptions; TikTok shares
  • Result: 25% lift in weekend covers after daily Stories with polls and CTAs

Example Prompt Bank (Copy/Paste)

Ideation

  • “List 30 content ideas for [niche] across TikTok, Instagram, YouTube. Tag each: discovery, depth, conversion.”
  • “Generate 10 duet/stitch concepts referencing [authority accounts] with respectful commentary.”

Script Expansion

  • “Turn this hook into a 20-second script with on-screen text and B-roll notes: ‘Stop scrolling if you want [outcome] in 7 days.’”

Metadata

  • “Write 10 YouTube descriptions (120–150 words) including keywords: social media content strategy, content calendar, audience persona.”

Repurposing

  • “Convert this 8-minute YouTube transcript into 3 IG carousels and 4 Shorts with unique first frames and captions.”

When you’re ready to turn prompts into shippable posts, use the Viralfy platform to script, version, and schedule in one place, then push to each channel at optimal times.

Compliance, Accessibility, and Trust

  • Disclosures: Add #ad or explicit disclosures for sponsored content
  • Accessibility: Captions on by default; high-contrast text; alt text on IG carousels
  • Music and rights: Use properly licensed audio and footage
  • Community guidelines: Align with platform policies to prevent reach issues; see Meta’s Reels best practices

Putting It All Together: Your 30-Day Sprint

  1. Set targets: Define reach, retention, and conversion KPIs per platform
  2. Build calendar: 3–5 pillars, 2–3 series per pillar
  3. Generate prompts: Hooks, scripts, titles, captions
  4. Batch-produce: Record/edit 10–15 videos per session
  5. Schedule: Post scheduling to your high-engagement time blocks
  6. Analyze: 24-hour and 7-day readouts; A/B test the first 3 seconds and titles
  7. Iterate: Keep what works, discard what doesn’t, and scale winners

For ongoing education and benchmarks, track trustworthy sources like TikTok’s best practices, YouTube Help, and social trend studies by Hootsuite and Pew Research.

Conclusion: Start Your AI-Powered 30-Day Calendar Today

ai content creation gives you leverage—more shots on goal, faster learning loops, and consistent growth. In 30 days, you can transform your social media content strategy by aligning personas, prompts, posting cadence, and KPIs across TikTok, Instagram, and YouTube. Use the prompt bank to generate viral video scripts and tiktok hooks, audit your profile for quick wins, run competitor analysis social media weekly, and apply rigorous title optimization on YouTube. Then execute with disciplined post scheduling and a simple, repeatable workflow.

If you’re ready to move from theory to execution, spin up your sprint now. Batch-generate scripts, titles, and captions, schedule platform-native posts, and track the KPIs that matter—all in one place. Start your first 10 assets in minutes: create content with AI. To compare features and pick the right plan for your team, review the Viralfy plans. Want more examples, frameworks, and weekly playbooks? Explore our latest tutorials on the Viralfy blog hub and keep scaling with a smarter, data-driven calendar.

Gabriela Holthausen

Traffic Manager and Digital Strategist

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